It is just over a decade since I boarded the Air Kenya flight with several bags of equipment and boxes of digital video tape, alongside with co-directors Jay and Ray on the way to Rwanda to film Lesley Bilinda's story.
There are thousands of charity videos out there, hoping to get viewers to support or donate to their cause. But what makes a charity video go viral? Here are some of my favorites and why I think they succeed.
Our latest CSR films were produced for technology company Avanade to help change the perception of technology and encourage more young people to consider a career in the sector. Whilst encouraging a wider and more diverse scope of applicants the films aim to particularly encourage girls into the industry. We produced two films for different audiences, one for schools and one for community outreach; they were similar in terms of content but distinctly different in terms of emphasis of delivery. Both films demonstrate the wide range of careers in the technology sector and show the variety
In charity marketing campaigns, compelling and eye-catching visuals are really important. Infographics are a great way to consolidate data and share information with supporters and when done well they are more visually stimulating, simple to digest, and shareable than just text content. As they’re so visually compelling, they’ve become very popular in recent years – the number of searches for “infographic” has already surpassed searches for “email marketing”!
After weeks and weeks of collaboration and planning, your organization has finally received your new promotional video. Now it is time to upload it to YouTube, and you are finally finished with it, right?
It's been a week since super typhoon Haiyan hit the Philippines and the storm is still dominating the news. Some of the major headlines have been about the effectiveness of the DEC (Disasters Emergency Committee) to raise money and provide aid. The DEC consists of 14 charities that have united in attempt to quickly get aid to the survivors. Every member charity had “standing emergency funds” to “get things moving in the first hours after a disaster,” a DEC spokesman said. The charities used reserves to send more aid in a swift manner, which the DEC will later replace once they examine t
We recently completed production on our latest CSR film for technology company Avanade. 'Diversity and Inclusion: the Avanade Way' celebrates diversity and inclusion and illustrates the diverse range of people working at all levels in the company. To promote the approachable and inclusive attitude that Avanade fosters the video is being deployed online on YouTube, the Avanade website, Avanade social media channels and in employee internal communications. The film is primarily being used as a recruitment tool and is targeted at potential employees. However, it’s also being shown to inter
Mobile technology has become an integral part of our lives and has revolutionised the way we communicate. The reach of mobile devices has grown expotentially over the last decade. A recent UN study shows that out of the world's estimated 7 billion people, 6 billion have access to mobile phones and only 4.5 billion have access to working toilets. This worrying statistic highlights how many more people desperately need access to adequate sanitation. However, all these people have access to a virtual world with applications, internet connection and photo and video cameras and this huge rea