Effective Communications

Forgotten conflicts

It is just over a decade since I boarded the Air Kenya flight with several bags of equipment and boxes of digital video tape, alongside with co-directors Jay and Ray on the way to Rwanda to film Lesley Bilinda's story.

Viral Charity Videos and What Makes Them Successful

There are thousands of charity videos out there, hoping to get viewers to support or donate to their cause. But what makes a charity video go viral? Here are some of my favorites and why I think they succeed.

CSR Videos Changing Perceptions & Stereotypes

Our latest CSR films were produced for technology company Avanade to help change the perception of technology and encourage more young people to consider a career in the sector.  Whilst encouraging a wider and more diverse scope of applicants the films aim to particularly encourage girls into the industry.  We produced two films for different audiences, one for schools and one for community outreach; they were similar in terms of content but distinctly different in terms of emphasis of delivery.  Both films demonstrate the wide range of careers in the technology sector and show the variety

Creating engaging infographics for charities

In charity marketing campaigns, compelling and eye-catching visuals are really important.  Infographics are a great way to consolidate data and share information with supporters and when done well they are more visually stimulating, simple to digest, and shareable than just text content.   As they’re so visually compelling, they’ve become very popular in recent years – the number of searches for “infographic” has already surpassed searches for “email marketing”!

How to market your videos

After weeks and weeks of collaboration and planning, your organization has finally received your new promotional video.  Now it is time to upload it to YouTube, and you are finally finished with it, right?

Typhoon Haiyan and Philippines in the media

It's been a week since super typhoon Haiyan hit the Philippines and the storm is still dominating the news.  Some of the major headlines have been about the effectiveness of the DEC (Disasters Emergency Committee) to raise money and provide aid.  The DEC consists of 14 charities that have united in attempt to quickly get aid to the survivors.  Every member charity had “standing emergency funds” to “get things moving in the first hours after a disaster,” a DEC spokesman said.  The charities used reserves to send more aid in a swift manner, which the DEC will later replace once they examine t

How to knock spots off your competitors

"Having worked with a number of film production organisations over the years, I can honestly say that Purple Flame knocked spots off the others!" Hilary Castle, MOAT communications manager.

Promoting Diversity and Inclusion at Technology Company Avanade

We recently completed production on our latest CSR film for technology company Avanade.  'Diversity and Inclusion: the Avanade Way' celebrates diversity and inclusion and illustrates the diverse range of people working at all levels in the company.  To promote the approachable and inclusive attitude that Avanade fosters the video is being deployed online on YouTube, the Avanade website, Avanade social media channels and in employee internal communications.  The film is primarily being used as a recruitment tool and is targeted at potential employees.  However, it’s also being shown to inter

Charity Films Promote Girls Right to Education

Today, October 16th is Blog Action Day and we’re joining thousands of bloggers from around the world to participate in a global conversation about this year's theme 'Human Rights'.

How can mobile technology help when major disasters strike?

Mobile technology has become an integral part of our lives and has revolutionised the way we communicate.  The reach of mobile devices has grown expotentially over the last decade.  A recent UN study shows that out of the world's estimated 7 billion people, 6 billion have access to mobile phones and only 4.5 billion have access to working toilets.  This worrying statistic highlights how many more people desperately need access to adequate sanitation.  However, all these people have access to a virtual world with applications, internet connection and photo and video cameras and this huge rea


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07958 634952

Email us at: phil@purpleflame.com