Effective Communications

Top 5 Video Trends In 2015

As we return back to work and gear up for a new year, we thought it would be interesting to look at the video trends that are likely to dominate in 2015.  In 2014 video marketing become a key tool for charities to engage audiences and drive support. As mobile usage increased and social networks like Facebook competed with YouTube to become a top video destination (helped by the charity selfie phenomenon), video usage increased dramatically.

Harnessing the power of video to promote CSR initiaitives

Corporate social responsibility (CSR) is becoming an integral part of a successful company’s business strategy.  Regardless of whether you call it CSR, corporate responsibility, or sustainability, the common global understanding is that a company's long-term financial success goes hand in hand with its record on social responsibility, environmental stewardship and corporate ethics.

Powerful photography at World Press Photo exhibition

Recently, I headed up to the Festival Hall on London's Southbank, to have a wander round the current World Press photo exhibition. Across the foyer, there are over 140 stunning photographs, covering all manner of stories - from harrowing reports from war-torn countries and natural disasters to incredible 'capture-the-moment' sports photography.

Ebola Awareness Through Videos

Over the past months, the media has shown the devastating effects of the Ebola virus. As the virus started to spread massively, the public started to panic even more and this radically increased the media's attention to the matter. People are becoming more educated on where the virus came from, what its symptoms are and especially what to do to prevent infection. The attention the topic has received from the media has certainly made people more aware of the situation, but to what extent is this making any difference?

Institute of Fundraising charity film competition winner

We're delighted to announce that we have a winner in our Institute of Fundraising competition.

The winner is - Emmaus UK!  

 

 

Creating interactive YouTube links

Are you using the interactive features of YouTube as effectively as you could?

How to gain a good video interview

Gaining a good interview is an integral part of most of our video productions.  An interesting and creatively communicated personal story or opinion is an effective way to engage and inspire your audience.  

So, how do you get a really good interview?

The aim is to provide, in the interviewee’s own words, facts, reasons and opinions so the listener can form a conclusion. Questions and answers are for the benefit of the eavesdropping audience. The interview is:

Producing Effective Charity Fundraising Videos

According to a new study, video is the tool of choice for charities, with 97% using some type of video to communicate with their supporters and inspire their audience. The research concluded that top charities are using video to effectively reach out to stakeholders, campaign, build relationships and tell their story.

Speaking at the Institute of Fundraising National Convention

This week (July 2014) has seen the National Convention for the Institute of Fundraising taking place - we were delighted to be invited to speak at this event, running a session looking at the use of film in legacy fundraising.

Three out of one - and one more to come!

In the last month, we’ve just completed on the third production for All We Can, producing a film to support their 2014 Harvest Appeal using footage and interviews that we gained in Burundi earlier this year.  We’re particularly pleased that, despite a very short-time frame, we were able to work alongside the team at All We Can to maximise the number of outputs we were able to gain from the trips to Africa and Nepal.

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Let's talk

We would love to talk with you about your objectives, discuss our creative ideas and offer you a free no-obligation consultation. Just give us a call.

07958 634952

Email us at: phil@purpleflame.com