Here at Purple Flame Media we see a broad range of briefs for video projects. Creating a thorough brief helps ensure that you effectively communicate your requirements but it also helps you to think through your needs and ensure that you maximise ROI and effectiveness. So, I thought that it would be useful to highlight some of the key questions to think about when writing a brief:
“Tell me about being diagnosed with cancer” – not exactly the lightest or easiest of questions to ask, but one that absolutely needed to be voiced, as part of our new suite of videos for Pancreatic Cancer UK. We were exploring patient stories as part of their project to demystify the process and feelings behind being involved in a clinical trial.
We thoroughly enjoyed speaking at the charity conference CHASE 2016 this year. We met many interesting charities at our two sessions (a Video Training Workshop and a case study with All We Can charity) and we were also asked to produce a video to promote the charity conference and exhibition. As the video target audience was twofold (promoting the conference seminars to charity delegates and attracting corporate sponsors and suppliers for the exhibition
Here at Purple Flame Media we’ve just become an approved corporate partner of CharityComms. This membership network for UK charity communicators does so much good work to encourage and share best practice and we're keen to contribute and learn from the partnership.
I was glad of a warm reception as I arrived at the entrance to St Kentigern’s Hospice; outside the ice was crunching under foot and a brisk wind blowing. I’d travelled up to work alongside the fundraising department at the hospice – they’d won our December IOF competition with a strongly worded, straight-to- the-point entry that clearly outlined a case-study that they want to film, to highlight the work of the hospice.
Video is a powerful, engaging and effective tool for charities to visually tell their stories, promote fundraising events and encourage supporters to get involved. Great visual stories stir emotions and persuade audiences to take action, be it sharing, fundraising or volunteering.
Our video training workshops usually train charity staff to shoot and edit videos on flip cam cameras but recently we’ve run a couple of courses using iPhones. For shorter video clips, many of us are increasingly using our mobile phones and as editing apps become easier to use, we decided to produce a series of 'how to' guides to help clients shoot and edit their own short videos on their mobiles.
This week is ‘Volunteers’ Week’ when the UK celebrates the fantastic contribution volunteers make and it’s been great reading about the invaluable work of volunteers at charities up and down the country. Running for over thirty years, volunteers week showcases the powerful work of volunteers in so many causes and it also encourages more new recruits to gain the satisfaction of helping others in the community.