Telefónica: ‘Diversity in Action’
Proposition: Highlight the success of Telefónica (02) diversity policy in the workplace for Telefónica’s new careers website. Show how staff at Telefónica are proud to work for the company because of their inclusive policies that celebrate diversity and respect differences.
Process: Filmed in Telefónica offices and stores in the UK and Ireland, we spoke to their staff about their experiences around diversity. Keeping it personalised, the key messages all come from the people we see on screen.
Outcome: At Telefónica they view their diverse workforce as a genuine value driver and one of the cornerstones of their success - this film has been widely promoted internally and with new recruits. Vikki Leach – European Diversity & Inclusion Lead at Telefónica Europe said “I’m delighted with Purple Flame’s work. After providing a clear brief, they pulled together a compelling short story of people’s experiences working in Telefónica. They took control from conception to completion producing exactly what the brief outlined”
Diversity in Action - read more on our blog
Our latest Diversity film produced for technology company Avanade was shortlisted for a 2014 RAD Award.