defining charity audience for video

Healthcare charity videos connect with target audiences

One of the key questions we ask when planning a charity video is - who is this video targeted to; who is your audience?

Clearly defining the target audience ensures that the creative and messaging connects with the audience on a personal level and that the video gains maximum impact.  Understanding the audience allows us to understand what motivates a community to act; this insight helps us to create the right video style and messaging to engage, inspire and motivate.

Let's talk

We would love to talk with you about your objectives, discuss our creative ideas and offer you a free no-obligation consultation. Just give us a call.

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