CAFOD - 'Faith in the Future'
Proposition: Produce a positive, sensitive and inspiring testimonial on the lasting impact of CAFOD’s work for their Legacy fundraising campaign. Show how legacies are enabling people to change their lives, communities and futures and that legacies allow the donors faith and values to live on through their gift. Increase awareness of the importance of legacies in CAFOD’s work and encourage legacy enquiries.
Process: We filmed with CAFOD partners in Nicaragua to show the tangible difference legacy donations have made in the country. We followed the family of a legacy donor and created an engaging personal film, showing practically how legacies transform lives.
Outcome: 30,000 donors received a legacy mail pack signposting readers to the online film. The DVD was also supplied to regional offices and central teams for use at a wide range of supporter events, in schools, youth groups and parishes. Beth Brook, Head of Legacies at CAFOD said "This resource has allowed us to reach new audiences and show them the difference legacies make whilst delivering a subtle and very positive legacy message. Having such a persuasive film has helped us to generate conversations and interest in legacies both inside and outside our organisation, I have no doubt that it will help to increase legacy income."
Leaving a legacy - read more on our blog
Purple Flame Media and CAFOD have been working together for over ten years and have produced many films and resources to support their work, including fundraising campaigns, legacy giving and educational.