What if your audience can't hear you?

When creating a video we have no idea under what circumstances it is going to be viewed. There are numerous devices and settings someone could be viewing the video and some might suffer from a hearing disability. An article by Digiday UK reported that 85% of videos shown on Facebook and other social media sites are viewed without sound.  So, this begs the question, do you have subtitles on your videos?

One of the easiest ways to create subtitles for your videos is to use YouTube and they have recently added an easier way for you to create your own subtitles. Now, you may be asking, “Doesn’t YouTube already automatically add subtitles for me?” They do but unfortunately the subtitles are sometimes completely different from the spoken word.  The below image is from one of our videos for the Contact the Elderly charity . The subtitles in this video wrongly stated a statement about collecting intestines! Automatic YouTube subtitles are can be good but sometimes need improving. 


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To avoid this and to make your own subtitles follow these steps:

Step 1: When logged into your channel go to the CC icon beneath the timer bar

Step 2: You will see three options: Upload a file, Transcribe and auto-sync, and Create new subtitles or CC. Select Transcribe and Auto-Sync.

Step 3: Click add new subtitles or CC


Step 4: Transcribe the audio you want to be subtitled then click set timings.

Step 5: After transcribing your video, you will then have to set the timings (NOTE: YouTube automatically sets the timing after transcribing so some subtitles may be correct and others may not be, be sure to check.)


Step 6: After checking that all of your subtitles are in the right place and timed correctly click publish in the top right corner. You now have subtitles!


With so many videos being viewed without audio and for those with hearing disabilities. It is important that videos not only have subtitles but that they are correct. Now that your video has subtitles go out and share it in the confidence knowing that people will still get your message even if they can’t hear it.

You can also check out our video tutorial below:

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