Top 5 Video Trends In 2015
As we return back to work and gear up for a new year, we thought it would be interesting to look at the video trends that are likely to dominate in 2015. In 2014 video marketing become a key tool for charities to engage audiences and drive support. As mobile usage increased and social networks like Facebook competed with YouTube to become a top video destination (helped by the charity selfie phenomenon), video usage increased dramatically.
People can now access high quality multimedia content wherever they are; all large UK charities are already using video in their communications and fundraising campaigns and in 2015 more small and medium sized charities will benefit from the power of video too. So what video marketing trends do we need to be aware of in 2015? Here's our predictions for the top 5 video trends in 2015:
Interactive videos will become mainstream – supporters will share, donate or complete a survey at the end of a video thus helping charities to connect with supporters at the key moment they are most likely to engage.
User generated videos – people will increasingly create their own short videos and audiences will become more open to learning about a charity’s work from short video clips. These clips will be shared more on social networks & with more than 1 billion video views on average per day Facebook will challenge YouTube as a video destination.
Enhancing personal connections - video will be recognised as the best way to humanise a charity’s brand and create deeper relationships with supporters.
Homepage videos - more charities will tell their story using videos on their homepage (homepage videos have been shown to increase conversion rates by up to 20%).
Growth in mobile video – nearly one third of all web traffic now comes from smartphones and tablets so there will be a growth in video content generated on mobiles and also video content will need to be produced with mobile devices in mind.
We’re looking forward to helping more charities and companies harness the power of video and seeing how new trends and technologies will change the video marketing landscape in 2015.