Purple Flame shortlisted for ‘Best Creative Agency’ in IoF Partners in Fundraising Awards
We’re thrilled to have been shortlisted for ‘Best Creative Agency’ in the Institute of Fundraising’s Partners In Fundraising Awards. The Institute of Fundraising is the professional membership body for UK fundraising and these awards celebrate the contribution of partners and suppliers who work with the sector. It’s great to be shortlisted for this award as creating a strong partnership with our clients is central to the way we work - absorbing their messages, aims and passions to produce engaging videos which demonstrate the power of their work, add personality to their brand, raise awareness of their cause and generate incremental fundraising income. The Institute of Fundraising have shortlisted Purple Flame Media but the final winners are voted for by IoF members. If you're a member we would love your support and you can vote up until 31st December by following this link - http://www.institute-of-fundraising.org.uk/events-and-training/iofevents/the-partners-in-fundraising-awards/
We love getting to the heart of stories and our ethos underpins everything we do – producing films which engage, inform, inspire and motivate. We are proud to have collaborated with many charities including Anthony Nolan Trust, CAFOD, Fairtrade Foundation, Great Ormond Street Hospital, Habitat for Humanity, Mothers’ Union, Macmillan, MRDF, Tearfund and World Vision. Strong partnerships with these charities and lasting associations over our 13 years of operation are testament to the quality of our films and the close working relationships we build with our clients.
Purple Flame Media and CAFOD have been working together for over ten years and have produced many films and resources to support their work, including fundraising campaigns, legacy giving and educational. Our production for their Legacy fundraising campaign, filmed in Nicaragua, showed the tangible difference being made in the country. We followed the family of a legacy donor and created an engaging personal film, showing practically how legacies transform lives and demonstrating that a donor’s faith and values live on through their gift. Our understanding of CAFOD’s ethos enabled us to produce a closely tailored creative brief and ensure efficient planning and effective communication with local partners. The film has helped CAFOD to increase dialogue with supporters and generate incremental legacy income. CAFOD’s Visual Communications Director said of the partnership, "We know we can rely on Purple Flame to grasp the core of a complex issue and re-tell it simply and creatively using compelling visual imagery.”
Maximising the return on fundraising budgets is highly important for our clients – our extensive experience of producing videos enables us to deliver on a wide range of requirements and budgets. Many of our projects involve filming overseas and it's particularly important to be able to maximise the potential of a trip. On our Bangladesh trip for CAFOD’s ‘One day, one world’, we combined filming, photography and we delivered a training course to in-country staff to enable them to produce their own short films. Our long-standing partnership with CAFOD enabled us to quickly get to the heart of the project and create an effective and compelling resource for schools. The film helps CAFOD to engage children with social justice issues and inspire children to take action. 2,000 DVD copies have been mailed to all Catholic primary schools in England and Wales and the film is available online. Our photography was used to create a supporting picture book, available for younger children. School engagement is imported to CAFOD and this film will help to communicate to children and teachers the importance of the charity’s work.
One of our newest partnerships is with Great Ormond Street Hospital Children’s Charity. Within six months of our initial meeting, we were filming our third production for them. Comments from staff indicate our commitment to best practise in a difficult and sensitive environment, Catherine Lee, Online editor at GOSHCC said: “Purple Flame were very professional from the outset…organised and efficient at every stage of the process, making it easy for us to work with them to achieve our desired result. They have demonstrated their ability to be flexible in balancing filming needs with the sensitivities and complexities of working in a hospital environment – a key requirement for us.”
Our second film, ‘Why we need your help’ shows how Great Ormond Street Hospital are making a difference, why they need more support and demonstrates where their money goes and why their donations are so important. Working closely with Great Ormond Street we identified patient stories and conducted telephone interviews with prospective interviewees before filming patients, families and staff in the hospital. The film is highly personalised and connects the viewer directly with the need – he or she is being asked directly by a parent, child or clinician to get involved. Tom Broder (Managing Editor) said: “Purple Flame have created an emotionally engaging video which targets potential supporters and fundraisers –promoting our fundraising need in a visually impactful way”. The film has been placed on one of the most visited pages of the charity’s website and within eight weeks had 1,700 views.
Working within limited budgets, we have also devised and delivered an innovative training course – this enables staff members to shoot, edit and upload simple video blogs. Staff on location visiting projects and beneficiaries can create a short film that helps to increase supporter engagement. We also make ourselves available for support by email and phone afterwards. We have trained over 30 people at CAFOD as well as at many other charities. Following our award-winning partnership with MRDF on their ‘iota’ project, we trained one of their staff to film – the resulting multimedia production (filmed in Togo) had a central role in their 2013 Harvest Appeal. Anna said “They tailored the course specifically to the needs of our organisation and even whilst overseas, they were available over the phone to sort out technical problems. They went out of their way to support me - I would recommend their training to anyone.” Here's the final Harvest Appeal film:
Fundraising communications rely on compelling storytelling allied with clear delivery of often complex concepts. We work collaboratively to tell our clients story and have produced many fundraising films which continue to drive supporter engagement and fundraising income. It's great to see so many great suppliers being recognised in these awards, we're keeping our fingers crossed and are looking forward to the awards ceremony in January.