Earth Day Building For The Future

Today April 22 is Earth Day, when more than a billion people around the world will take action. From San Francisco to San Juan, Beijing to Brussels, Moscow to Marrakesh, people will plant trees, clean up their communities, contact their elected officials, and more—all on behalf of the environment. The official theme of Earth Day 2014 is Green Cities; the Green Cities campaign is focused on helping cities around the world become more sustainable and reduce their carbon footprint. Focused on three key elements -- buildings, energy, and transportation -- the campaign aims to help cities accelerate their transition to a cleaner, healthier, and more economically viable future through improvements in efficiency, investments in renewable technology, and regulation reform.  This Earth Day film is being used to enspire people to get involved:


The global organizer behind Earth Day creates tools and resources for people to get involved in their community, through online activism, local campaigns and Earth Day events around the world the global movement is encouraging people to help their cities become more sustainable.

Last year we produced a film for Lewisham Council to promote the building and innovation work that had taken part in the borough’s schools as part of the national  ‘Building Schools for the Future’ program. Large scale investment of over £300m was spent on rebuilding or refurbishing over 20 schools; our film showcased a number of the new buildings and looked at the impact they had on learning, the local community and the environment.  We filmed pupils in action and saw how greener energy supplies such as solar panels and clever designs such as natural air conditioning systems and green roofs has had an impact on the environment.  Here’s the final film which is 11 minutes long, at 8min 20sec you can hear more about the sustainability of the new school buildings:

To watch the final film and read more about BSF you can link to the council’s website here.

Earth Day began in 1970 in the United States to rally for increased protection of the environment; since then environmentalism has moved from a fringe issue to a mainstream concern and global climate change has become one of the most significant public health issue of our time.  It strikes me that today we should remember the power of the grassroots activism that spurred the first Earth Day in 1970; it wasn't so much about demanding national action, it was about demanding that individuals get engaged and push national action.  It’s great that campaigns such as Earth Day are encouraging a global movement with grassroots involvement that protects our environment whilst still allowing us to build for the future.


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