CSR Video Production Guide
At Purple Flame Media we work alongside companies to help them visually promote their CSR policy and communicate how they manage their business processes to produce a more positive impact on society. The use of video demonstrates that, by innovating and communicating CSR initiatives in new and exciting ways, companies can raise their profile and have more impactful CSR communications.
Over the past 14 years that we’ve been working with corporate clients in producing CSR videos, we’ve found it useful to outline the process that we go through to producing a film. Clear communication and good early planning are vital in ensuring that the best possible footage is obtained and that the final film fulfils the brief and delivers strong and engaging messages.
We’ve therefore produced a CSR video production guide to outline the various phases involved. From the first step of defining the creative brief through to planning, filming, editing and strategic application, the guide highlights the important stages where client input is needed. Throughout the guide we look at short case studies of some of the CSR films we’ve produced over the last few years and we give some handy tips on guiding the production process.