Charity Video Production Guide
Producing a fundraising or educational charity video involves a detailed production process of planning, filming and editing. Clear communication and thorough planning are vital in ensuring that filming is effective and the final film fulfils the production aims and objectives, thus delivering an engaging video with strong key messages and a compelling ask.
Our charity video production guide outlines the key phases involved in producing a video. From the first step of defining the creative brief through to planning, filming, editing and strategic application, the guide highlights the important production stages and details where client input is needed. Within the guide we’ve incorporated short case studies of some of our previous charity video productions and we give some handy tips on guiding the production process.
We love producing charity videos and over the last sixteen years we’ve enjoyed helping many charities to engage, inform, inspire and motivate. We work with charities of all sizes; we’ve produced films for many international development charities such as CAFOD, All We Can and Mother’s Union and a number healthcare charities such as Target Ovarian Cancer, Pancreatic Cancer UK and Great Ormond Street Hospital. We also run charity video training courses to help charities to produce their own short videos in-house. We’d love to help you to communicate more effectively with your supporters and help inspire support and drive donations.