Award winner! Our CSR films for Avanade pick up a Clarion
We're delighted to have picked up an award for our series of films produced for Avanade! At the EVCOM Clarion awards ceremony in central London, we won in the Strategic Communications category.
The films look at Avanade's outreach work into schools, promoting technology across a diverse range of pupils and blowing apart the myth that a career in the tech industry means sitting in a darkened room at a computer screen all day. One of the films targeted at schools, has been used across multiple events and careers days and shows how Avanade is committed to breaking down the stereotypes, demonstrates the variety of exciting roles in technology and what technology looks like in today’s ever-changing world. It shows technology as a creative, attractive and dynamic career path for young people whilst also specifically redressing the gender imbalance in the industry.
Collecting the award alongside Purple Flame director, Phil, was Vikki Leach, head of diversity at Avanade. She said "It is really important to be recognised externally for the work we do. It's a massive thank-you to Purple Flame who produced the video on our behalf - such great quality."
Recruitment manager at Avanade, Chris Skinner added:"Video is such a powerful medium to change perceptions - we've run this video across multiple channels and we've had such fantastic take-up from a wide variety of audiences"
The award is a great recognition of the power of film to demonstrate to a wide audience the impact that a company's commitment to CSR can make.