All We Can Rebrand Video
Proposition: Produced for The Methodist Relief and Development Fund (MRDF) to introduce their new identity as All We Can. The film introduces All We Can and provides a case for support; giving a strong insight into the aims, vision, history and work of All We Can whilst creating an emotional connection with the charity and an understanding of the personality of the new brand.
Process: Each section of the film is led by a different person; we filmed interviews with charity staff, supporters and a senior church leader in the UK and partner staff and beneficiaries in Nepal and Burundi. Footage from Burundi shows how the charity’s support helps communities to rebuild their lives and livelihoods since the civil war and interviews and footage from Nepal show how the charity is helping girls to access schooling and overcoming issues surrounding domestic abuse and disability. Creatively, the film represents how partnership is at the heart of All We Can’s approach; we ensured that the voices of beneficiaries and the vibrancy of the communities we visited were correctly represented.
Outcome: The film was used to introduce All We Can in launch events, volunteer meetings, church conferences and conferences around Britain, on its new website and via social media. Increases in donations indicate the re-launch was successful in retaining present supporters as well as attracting new ones. To ensure All We Can gained maximum return from their investment, during the overseas filming trips, we also gained footage for a Harvest Appeal film, a Mother’s Day Appeal film, a video looking at how the charity work in partnerships and a significant amount of quality photography.
Simeon Mitchell, Director, Communications and Marketing & Deputy Chief Executive at All We Can:
“The film played a central role in helping us to communicate our new name and future direction to both current and new audiences. It tells the story of All We Can with inspiration and integrity. By bringing the voices of our beneficiaries, partners, staff and stakeholders together, it expresses the organisation’s approach of working in partnership with people in some of the world’s poorest communities, and the commitment and the challenge to do 'all we can'. We were really pleased with the way that it also communicated that the change was entirely in keeping with our values and history as an organisation. The film was a highlight of our launch events and our staff, volunteers and supporters continue to use it at conferences, workshops and church services.”
Post production on All We Can's rebrand film - Read more on our blog