Back in 2012 I was drawn Purple Flame Media as I had a real empathy for their mission and values; I’ve loved working here but after five great years this is my final blog. Working with so many inspirational charities has been a real pleasure. Creating films which engage, inform, inspire and motivate; giving a voice to the voiceless and encouraging people to support charities and get involved has been so interesting and enjoyable.
Following a year of significant disruption across the charity sector, charities of all types and sizes are reinventing the way they communicate with supporters and seeking to build more meaningful and sustainable relationships. This year’s Fundraising Live conference was an important event for UK fundraisers, bringing together charities and suppliers to learn, share and network and this years event was sold out.
“We’ve had thousands of watches, plenty of shares and an increase in funding coming in through our website”
This is the kind of feedback we like! It’s not just about creating charity videos that the client likes, but about films that impact the audience and make a positive difference for the charity in the way that we want.
It’s not uncommon to hear stories of interns being treated as general run-arounds, doing the photocopying, making the tea and effectively working every hour for little or no money. There’s been many recent articles, exposing companies that exploit interns on a regular basis and it’s an on-going problem that young people coming into industry face – how to get a job that requires experience, where getting experience on an internship can prove difficult.
Three ladies shopping in a local supermarket - not necessarily one of the images that would come to mind with production of a charity video but for us, it was all part of the process of showing the wide variety of impact that The Mothers's Union is having both here in the UK and around the world.