Charity Video

Faith in Action

Membership and belonging lies at the heart of Mothers’ Union activities; they’re a Christian community caring for the vulnerable and working towards social justice. Mothers’ Union supported over 64,000 vulnerable people in communities around the world last year. Our series of films celebrate the charity’s work around the world and raise awareness of both the range of their work and the benefits of membership.

What if your audience can't hear you?

When creating a video we have no idea under what circumstances it is going to be viewed. There are numerous devices and settings someone could be viewing the video and some might suffer from a hearing disability. An article by Digiday UK reported that 85% of videos shown on Facebook and other social media sites are viewed without sound.  So, this begs the question, do you have subtitles on your videos?

Raising Awareness of Violence Against Women

Tomorrow, 25th November is the United Nations' International Day for the Elimination of Violence against Women.  Since 2000, each year on this date activities are arranged around the world to raise awareness of violence against women, promote projects which enable women and their children to escape violence and highlight campaigns to educate people about the consequences of violence.

Working with children and animals

There’s an old saying, often quoted in relation to working in tv, saying “Never work with children or animals” – the last month or so, we’ve found ourselves doing both!

Working with children and animals

There’s an old saying, often quoted in relation to working in tv, saying “Never work with children or animals” – the last month or so, we’ve found ourselves doing both!

Charity Video Production Guide

Producing a fundraising or educational charity video involves a detailed production process of planning, filming and editing.  Clear communication and thorough planning are vital in ensuring that filming is effective and the final film fulfils the production aims and objectives, thus delivering an engaging video with strong key messages and a compelling ask.

How to gain a good video interview

Our video training courses train charity staff to create short videos on their iPhones and one of the key parts of the training is helping people to gain a good video interview.  Speaking to a beneficiary, volunteer, fundraiser or staff member is an effective way to show the difference your charity makes.  Once you’ve identified someone willing to tell their story, the next challenge is ensuring that the interview brings out the best of their story. Interviewing can be challenging and asking the right questions is key to telling better stories. 

Telling stories that matter

At the heart of our work is telling stories that matter and these films require a strong narrative. A compelling story creates an emotional response thus helping viewers engage with a charity’s work.  We’ve filmed all over the world, meeting people facing tremendous challenges and hardships and being able to hear their voice and their experiences in an authentic and sensitive way is an effective way to engage supporters.  Inspiring stories will emotionally grab and connect on a more personal level. 

Charity videos celebrate volunteer impact

This year’s Volunteers’ Week has been extended, running from the 1st to the 12th of June, giving volunteers and the charity sector more time to celebrate and get involved!  It's great to see the amazing contribution volunteers make – in the UK, over 21 million people volunteer at least once a year and this contributes around £23.9bn to the country’s economy. It’s wonderful that so many people care passionately about charities and their communities and want to play an active role in improving them.

Facing the difficult questions

“Tell me about being diagnosed with cancer” – not exactly the lightest or easiest of questions to ask, but one that absolutely needed to be voiced, as part of our new suite of videos for Pancreatic Cancer UK. We were exploring patient stories as part of their project to demystify the process and feelings behind being involved in a clinical trial.

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Let's talk

We would love to talk with you about your objectives, discuss our creative ideas and offer you a free no-obligation consultation. Just give us a call.

07958 634952

Email us at: phil@purpleflame.com