Personal story videos shortlisted for awards
Nearly 500 videos entered the Charity Film Awards and close to 50,000 members of the public voted so it’s great to hear that two of our videos have been shortlisted for an award. The Charity Film Awards were launched this year to celebrate the sector’s use of video, whether for raising awareness, changing attitudes and behaviours or fundraising.
Pancreatic Cancer UK
Robert’s film, produced for Pancreatic Cancer UK charity, captures his personal experience of taking part in a Pancreatic Cancer clinical trial. The film was launched as one of a series of films to coincide with International Clinical Trials Day. The films aimed to encourage more people to think about participating in clinical trials and promote improved access to treatments. Clinical trials can be an important treatment option as pancreatic cancer prognosis and survival rates in the UK are generally very poor. Pancreatic cancer has the lowest survival rate of all the 21 common cancers and it is predicted to become the fourth largest cancer killer (overtaking breast cancer) by 2035. Pancreatic Cancer UK is taking on pancreatic cancer through research, support and campaigning to transform the future for people affected. The videos are helping to empower people with the information to make informed choices about their health.
Robert’s story is one of the charity’s most popular films, with longer average view duration than the other clinical trial videos that were produced. This emphasises the power of personal experiences in helping to explain complex medical information in a simple and engaging way. It’s great to hear the positive outcomes from Pancreatic Cancer UK actively promoting Robert’s film online, at conferences/events and to health professionals and the press:
- When it was initially launched for Clinical Trials Day, 2016, the video reached 12,777 people, had 3.5k unique views & 349 reactions, comments and shares on Facebook
- The film has been viewed 592 times on YouTube, with a high average viewing time
- Since October 2016 the film has reached a further 7,725 people, had 2.2k unique views and 349 reactions & the film is the charity’s top tweet of January 2017 so far
- The charity has received anecdotal feedback that specialist nurses are sign posting people to their trials information to source suitable UK trials for people affected by pancreatic cancer
Jamie Oliver's Ministry of Food
Our film for Ministry of Food was also shortlisted for a Charity Film Award. Jamie's Ministry of Food work with partner organisation, public health and charities to deliver training and resources inspiring action in communities most at risk of diet related disease. Jennifer’s story was one of a series of films produced to highlight the revolutionary impact of Ministry of Food’s food education courses. Through a series of case studies and insights into the Ministry of Food, the films demonstrate the changes that teaching simple cooking skills can bring to diet, health and inequality.
Ministry Of Food projects are tackling obesity and diet-related diseases through a simple approach to a balanced diet. By visually demonstrating the difference the Ministry of Food programmes are making, the films aimed to inspire viewers to sign up and get involved in Food Revolution Day. The films have been shown extensively across social media, have been used in conferences and talks and have formed an essential part of the charity’s communications with new and potential commercial partners. Jamie’s Food Revolution is both a single day and an active campaign; these short videos have also allowed the charity to keep the cause active throughout the whole year.
“The films have been a very effective tool in communicating the power of our program and the impact it makes on communities and individuals. The feedback has always been positive and Jennifer’s story has been the instigator of many fruitful partnerships.”
The shortlisted videos for each category are now being judged by a panel and the winners will be announced at a BAFTA gala event in Central London in March 2017 so we're looking forward to hearing the results.